China is believed to spend billions of dollars to boost its international image, but it has yet to see a marked return on its investment in soft power.
China is a powerful international actor as the world’s most populous country and its second-largest economy. The country also invests significantly in modernizing its military. With signs that the United States will retreat from a leadership role under the Trump administration, China has positioned itself as a champion of globalization and economic integration, perhaps signaling a desire to step in as a greater international leader. It is doing this by doubling down on soft power, a measure of a country’s international attractiveness and its ability to influence other countries and publics.
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